Sunday, February 26, 2012

Product Downsizing Downer

Do companies really think that when they downsize a product, that no one will notice, or be happy that they did? Nabisco Honey Maid Graham Crackers. They have been the same since I was a kid. In 2008, the box was the same size, but they started putting fewer crackers in the box, the next year the crackers got narrower. They still have the perforation down the center for easy breaking in half, I don’t know why they left that there, as they are so narrow now, there is no point in having the break point anymore. How long do companies like this think that this business practice can go on? Eventually there will be an empty box, no crackers. I ask companies to just “be a man about it”, and raise the price if you need to, and stop this non-sense. Andy’s Candies years ago started putting in a cardboard filler, which you couldn’t see until you took the wrapper off, to make it look like a lot of candy pieces inside, only for the consumer to be skunked when they opened it. Bounty Paper towels used to be large rolls, then they continually got smaller. Then they came out with Bounty Mega Roll, wow! It was the same size it was originally before they downsized it. Lay's chips regular bags are now not much larger than the "big grab" bags you find at the checkout counter. Now we have Hershey's Air Delights, the only delight is at the accountant's office at Hershey's. If there is a better way to make a customer feel ripped off, I‘d like to know what it is. These techniques are not fooling me, how about you?

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